If you thought you knew cinnamon rolls, think again. At Little Jaye Bakery, we’ve taken the same dough we use for our specialty Shokupan Doughnuts and turned it into something we’re wildly excited about: Shokupan Cinnamon Rolls. It’s soft, pillowy, rich without being heavy, and honestly… kind of dangerous.
What Is Shokupan?
Shokupan is a Japanese-style milk bread known for its ultra-soft crumb and light, fluffy texture. If brioche and cloud-like softness had a baby, this would be it — but with less heaviness and more bounce. It’s enriched, tender, and slightly sweet, which makes it an absolute dream for pastries.
That’s why it works so well as a cinnamon roll.
Why Shokupan Makes a Better Cinnamon Roll
Traditional cinnamon rolls can be dense, overly buttery, or leave you feeling weighed down halfway through. Shokupan dough flips that script.
Shokupan Cinnamon Rolls are:
- Light but rich
- Soft without being mushy
- Pillowy, tearable, and insanely satisfying
It’s the kind of cinnamon roll you finish — and immediately wish you had another one waiting.
Frosting on the Side (On Purpose)
We serve the frosting on the side, and that’s not an accident.
Why? Because it lets you eat it your way:
- Rip and dip for maximum control
- Spread just the right amount
- Keep things clean until you’re ready to commit
No soggy rolls. No sticky mess in the bag. Just a perfect cinnamon roll experience, start to finish.
A Little Jaye Exclusive
This is a Little Jaye original — you won’t find this cinnamon roll anywhere else. It’s built from the same dough we’re known for, shaped and baked with intention, and designed to be something special.
We’re starting with a classic cinnamon roll (think elevated, not basic), and we’ll be rolling out a specialty seasonal flavor every quarter. Same dough, new twists, always thoughtful.
Why We’re So Excited About This Cinnamon Roll
We don’t launch things lightly. This one earned its spot.
The Shokupan Cinnamon Roll brings together everything we love:
- Technique
- Comfort
- Texture
- And just the right amount of indulgence
If you love cinnamon rolls — or think you’ve been disappointed by them before — this one’s for you.
Come early. They don’t last long.